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KPIs\u061f<\/span><\/h2>\n\u0628\u0639\u062f \u0645\u0627 \u0639\u0631\u0641\u0646\u0627 \u0645\u0627 \u0647\u0648 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 kpis \u0639\u0644\u064a\u0643 \u0645\u0639\u0631\u0641\u0629 \u0623\u0646\u0648\u0627\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061b \u0648\u0647\u064a \u062a\u062e\u062a\u0644\u0641 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0647\u062f\u0641\u061b \u0648\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0648\u0627\u0639:<\/p>\n1- \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a: \u0647\u064a \u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0642\u0648\u0645 \u0628\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0625\u0646\u0634\u0627\u0626\u0647\u060c \u0648\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a:<\/span><\/h3>\n\n\u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631 <\/strong>Website Traffic<\/strong>: \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/li>\n\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f <\/strong>Bounce Rate<\/strong>:<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0645\u063a\u0627\u062f\u0631\u0629 \u0627\u0644\u0645\u0648\u0642\u0639.<\/li>\n\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 <\/strong>Conversion Rate<\/strong>:<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0639\u0645\u0644 \u0625\u062c\u0631\u0627\u0621 \u0645\u0639\u064a\u0646 \u0645\u062b\u0644 \u0639\u0645\u0644 \u0623\u0648\u0631\u062f\u0631 \u0623\u0648 \u062a\u0633\u062c\u064a\u0644.<\/li>\n<\/ul>\n2- \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627: \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0642\u0648\u0645 \u0628\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u060c \u0648\u0645\u0646\u0647\u0627:<\/span><\/h3>\n\n\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644:<\/strong> \u0639\u062f\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643 \u0645\u062b\u0644 \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u063a\u064a\u0631\u0647\u0627.<\/li>\n\u0627\u0644\u0648\u0635\u0648\u0644<\/strong>: \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0631\u0624\u064a\u0629 \u0645\u062d\u062a\u0648\u0627\u0643 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627.<\/li>\n<\/ul>\n3- \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629: \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0645\u062f\u0649 \u0646\u062c\u0627\u062d\u0647\u0627\u060c \u0648\u0645\u0646\u0647\u0627:<\/span><\/h3>\n\n\u00a0<\/strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629<\/strong>(CPC):<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u0642\u0627\u0645 \u0628\u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/li>\n\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628<\/strong> (CPA):<\/strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u0642\u0645\u062a \u0628\u0627\u0643\u062a\u0633\u0627\u0628\u0647 \u0643\u0639\u0645\u064a\u0644 \u0645\u0639 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/li>\n\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631:<\/strong> \u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0638\u0647\u0631 \u0641\u064a\u0647\u0627 \u0625\u0639\u0644\u0627\u0646\u0643 \u0644\u0644\u062c\u0645\u0647\u0648\u0631.<\/li>\n\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/strong> (ROAS):<\/strong> \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062d\u0635\u0644\u062a \u0639\u0644\u064a\u0647\u0627 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0645\u0627 \u0623\u0646\u0641\u0642\u062a\u0647 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.\n\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0628\u0627\u0642\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a> \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/u><\/li>\n<\/ul>\n4- \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a: \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0623\u062f\u0627\u0621 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633 \u0644\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u0648\u0645\u0646\u0647\u0627:<\/span><\/h3>\n\n\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646 \u0627\u0644\u0633\u0644\u0629:<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0645\u063a\u0627\u062f\u0631\u0629 \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0642\u0628\u0644 \u0625\u0643\u0645\u0627\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/li>\n\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628<\/strong>(AOV)<\/strong>: \u00a0\u0645\u062a\u0648\u0633\u0637 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0646 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0642\u0627\u0645 \u0628\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/li>\n\u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0650\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/li>\n<\/ul>\n\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/u> E-commerce <\/u><\/a>\u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644<\/u><\/p>\n<\/h2>\n\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 KPIs\u061f<\/span><\/h2>\n\u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u0629 \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0644\u0627 \u0628\u062f \u0645\u0646 \u0627\u062a\u0628\u0627\u0639 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0622\u062a\u064a\u0629:<\/strong><\/p>\n1- \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633: \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0642\u0628\u0644 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 kpis \u0644\u0627 \u0628\u062f \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u0630\u064a \u062a\u0633\u0639\u0649 \u0644\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0644\u0627 \u0628\u064f\u062f \u0623\u0646 \u064a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u064b\u0627 \u0648\u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u0642\u064a\u0627\u0633 \u0645\u062b\u0644 \u0648\u0636\u0639 \u0647\u062f\u0641 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0646\u0633\u0628\u0629 20% \u062e\u0644\u0627\u0644 \u0627\u0644\u062b\u0644\u0627\u062b \u0623\u0634\u0647\u0631 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0628\u0648\u062c\u0648\u062f \u0647\u062f\u0641 \u0623\u0633\u0627\u0633\u064a \u0645\u062d\u062f\u062f \u062a\u0633\u0639\u0649 \u0625\u0644\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0643\u0644 \u0645\u0648\u0627\u0631\u062f\u0647\u0627 \u064a\u0633\u0647\u0644 \u0639\u0644\u064a\u0643 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0642\u064a\u0627\u0633 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0648\u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642\u0647.<\/p>\n2- \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u062a\u0639\u0643\u0633 \u0623\u0631\u0642\u0627\u0645\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0645\u062b\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0624\u0634\u0631 \u0639\u062f\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0641\u0647\u0648 \u064a\u0639\u0643\u0633 \u0631\u0642\u0645\u0627\u064b \u0645\u062d\u062f\u062f\u0627\u064b 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\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/li>\n\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f <\/strong>Bounce Rate<\/strong>:<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0645\u063a\u0627\u062f\u0631\u0629 \u0627\u0644\u0645\u0648\u0642\u0639.<\/li>\n\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 <\/strong>Conversion Rate<\/strong>:<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0639\u0645\u0644 \u0625\u062c\u0631\u0627\u0621 \u0645\u0639\u064a\u0646 \u0645\u062b\u0644 \u0639\u0645\u0644 \u0623\u0648\u0631\u062f\u0631 \u0623\u0648 \u062a\u0633\u062c\u064a\u0644.<\/li>\n<\/ul>\n2- \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627: \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0642\u0648\u0645 \u0628\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u060c \u0648\u0645\u0646\u0647\u0627:<\/span><\/h3>\n\n\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644:<\/strong> \u0639\u062f\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643 \u0645\u062b\u0644 \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u063a\u064a\u0631\u0647\u0627.<\/li>\n\u0627\u0644\u0648\u0635\u0648\u0644<\/strong>: \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0631\u0624\u064a\u0629 \u0645\u062d\u062a\u0648\u0627\u0643 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627.<\/li>\n<\/ul>\n3- \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629: \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0645\u062f\u0649 \u0646\u062c\u0627\u062d\u0647\u0627\u060c \u0648\u0645\u0646\u0647\u0627:<\/span><\/h3>\n\n\u00a0<\/strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629<\/strong>(CPC):<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u0642\u0627\u0645 \u0628\u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/li>\n\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628<\/strong> (CPA):<\/strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u0642\u0645\u062a \u0628\u0627\u0643\u062a\u0633\u0627\u0628\u0647 \u0643\u0639\u0645\u064a\u0644 \u0645\u0639 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/li>\n\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631:<\/strong> \u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0638\u0647\u0631 \u0641\u064a\u0647\u0627 \u0625\u0639\u0644\u0627\u0646\u0643 \u0644\u0644\u062c\u0645\u0647\u0648\u0631.<\/li>\n\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/strong> (ROAS):<\/strong> \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062d\u0635\u0644\u062a \u0639\u0644\u064a\u0647\u0627 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0645\u0627 \u0623\u0646\u0641\u0642\u062a\u0647 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.\n\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0628\u0627\u0642\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a> \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/u><\/li>\n<\/ul>\n4- \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a: \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0623\u062f\u0627\u0621 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633 \u0644\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u0648\u0645\u0646\u0647\u0627:<\/span><\/h3>\n\n\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646 \u0627\u0644\u0633\u0644\u0629:<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0645\u063a\u0627\u062f\u0631\u0629 \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0642\u0628\u0644 \u0625\u0643\u0645\u0627\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/li>\n\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628<\/strong>(AOV)<\/strong>: \u00a0\u0645\u062a\u0648\u0633\u0637 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0646 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0642\u0627\u0645 \u0628\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/li>\n\u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0650\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/li>\n<\/ul>\n\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/u> E-commerce <\/u><\/a>\u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644<\/u><\/p>\n<\/h2>\n\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 KPIs\u061f<\/span><\/h2>\n\u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u0629 \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0644\u0627 \u0628\u062f \u0645\u0646 \u0627\u062a\u0628\u0627\u0639 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0622\u062a\u064a\u0629:<\/strong><\/p>\n1- \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633: \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0642\u0628\u0644 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 kpis \u0644\u0627 \u0628\u062f \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u0630\u064a \u062a\u0633\u0639\u0649 \u0644\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0644\u0627 \u0628\u064f\u062f \u0623\u0646 \u064a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u064b\u0627 \u0648\u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u0642\u064a\u0627\u0633 \u0645\u062b\u0644 \u0648\u0636\u0639 \u0647\u062f\u0641 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0646\u0633\u0628\u0629 20% \u062e\u0644\u0627\u0644 \u0627\u0644\u062b\u0644\u0627\u062b \u0623\u0634\u0647\u0631 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0628\u0648\u062c\u0648\u062f \u0647\u062f\u0641 \u0623\u0633\u0627\u0633\u064a \u0645\u062d\u062f\u062f \u062a\u0633\u0639\u0649 \u0625\u0644\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0643\u0644 \u0645\u0648\u0627\u0631\u062f\u0647\u0627 \u064a\u0633\u0647\u0644 \u0639\u0644\u064a\u0643 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0642\u064a\u0627\u0633 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0648\u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642\u0647.<\/p>\n2- \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u062a\u0639\u0643\u0633 \u0623\u0631\u0642\u0627\u0645\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 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2- \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u062a\u0639\u0643\u0633 \u0623\u0631\u0642\u0627\u0645\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0645\u062b\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0624\u0634\u0631 \u0639\u062f\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0641\u0647\u0648 \u064a\u0639\u0643\u0633 \u0631\u0642\u0645\u0627\u064b \u0645\u062d\u062f\u062f\u0627\u064b \u0644\u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633 \u0648\u0647\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u0643\u0644\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0624\u0634\u0631 \u064a\u0639\u0637\u064a \u0623\u0631\u0642\u0627\u0645\u064b\u0627 \u0648\u0627\u0636\u062d\u0629 \u0623\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0623\u0633\u0647\u0644 \u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u062a\u0642\u064a\u064a\u0645\u0647\u0627 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n
3- \u0631\u0628\u0637 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u0629: \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0644\u064a\u0643 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0647 \u0645\u0631\u062a\u0628\u0637 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0628\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u0641\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0647\u0648 \u0627\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0641\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0631\u062a\u0628\u0637\u064b\u0627 \u0628\u0642\u064a\u0627\u0633 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0643\u0644 \u0630\u0644\u0643 \u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0643\u0628\u0631.<\/p>\n
4- \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631: \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0639\u0645\u0644 \u062a\u062d\u0644\u064a\u0644 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0647 \u064a\u0639\u0643\u0633 \u0646\u062a\u0627\u0626\u062c \u062f\u0642\u064a\u0642\u0629 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0641\u0625\u0630\u0627 \u0648\u062c\u062f \u0623\u0646\u0647 \u0644\u0627 \u064a\u062d\u0642\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u064a\u0645\u0643\u0646 \u062a\u0639\u062f\u064a\u0644\u0647 \u0628\u0645\u0624\u0634\u0631 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646\u0647 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0635\u062d\u064a\u062d\u060c \u0648\u0623\u0646\u0647 \u0645\u0648\u0627\u0643\u0628 \u0644\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0646 \u062d\u0648\u0644\u0643.
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1- \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629: \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0647\u0648 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 kpis \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0643 \u0639\u0644\u064a\u0643 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0647\u0644 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0645 \u0628\u0647\u062f\u0641 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0623\u0648\u0631\u062f\u0631\u0627\u062a\u061f<\/p>\n
2- \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641: \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u060c \u0648\u062a\u0648\u062c\u064a\u0647 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0647\u0645 \u0648\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0645\u060c \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0645 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0639\u0645\u0631\u060c \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a.<\/p>\n
3- \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629: \u0644\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u064a\u0643 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0627 \u0647\u0648 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 kpis \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633 \u0644\u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0645\u0646 \u0623\u0645\u062b\u0644\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0647\u064a:<\/p>\n
4- \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644: \u0644\u0642\u064a\u0627\u0633 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0643\u0644 \u062f\u0642\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u062f\u0642\u064a\u0642\u0629 \u064a\u0633\u0647\u0644 \u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0644\u0627 \u0628\u064f\u062f \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629: Google Analytics\u060c Facebook Ads Manager\u060c \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0631\u064a\u0631 \u062d\u0648\u0644 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646\u0647\u0627.
5- \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a: \u0628\u0639\u062f \u0623\u0646 \u0642\u0645\u0646\u0627 \u0628\u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0647\u0648 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 kpis \u0627\u0644\u062e\u0627\u0635 \u0628\u0645\u0624\u0633\u0633\u062a\u0643 \u062a\u0623\u062a\u064a \u0645\u0631\u062d\u0644\u0629 \u062a\u062d\u0644\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0639\u0631\u0641\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644\u060c \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0625\u0630\u0627 \u0623\u0638\u0647\u0631\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0623\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0630\u064a \u0648\u0635\u0644 \u0625\u0644\u064a\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u064a\u0633 \u0646\u0641\u0633 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0630\u064a \u0642\u0645\u062a \u0628\u062a\u062d\u062f\u064a\u062f\u0647 \u0641\u0647\u0646\u0627 \u0639\u0644\u064a\u0643 \u0627\u0644\u062a\u0639\u062f\u064a\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0641\u064a \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629<\/p>\n
\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u062d\u062b \u0639\u0646 \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0645\u0634\u0631\u0648\u0639\u0643 \u0623\u0648 \u0645\u0624\u0633\u0633\u062a\u0643 \u0645\u0639 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0647\u0648 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 kpis \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0643 \u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0645\u0624\u0633\u0633\u062a\u0643 \u0648\u0645\u0639\u0631\u0641\u0629 \u0647\u0644 \u062a\u062d\u0642\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0623\u0645 \u0644\u0627\u061b \u0646\u0642\u062f\u0645 \u0644\u0643 \u0641\u064a \u062f\u064a\u0645\u0648\u0641\u0646\u0641 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/a> \u0643\u0644 \u0647\u0630\u0627 \u0648\u0623\u0643\u062b\u0631 \u0645\u0639 \u0628\u0627\u0642\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0642\u0645 \u0628\u0632\u064a\u0627\u0631\u0629 \u0645\u0648\u0642\u0639\u0646\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0646 \u0647\u0646\u0627<\/u><\/strong><\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"\u0641\u064a \u0638\u0644 \u0643\u062b\u0631\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062d\u0648\u0644\u0646\u0627 \u0648\u062a\u0639\u062f\u062f \u0645\u062c\u0627\u0644\u0627\u062a\u0647\u0627 \u0648\u0623\u062d\u062c\u0627\u0645\u0647\u0627 \u0641\u0643\u0644 \u0645\u0634\u0631\u0648\u0639 \u0623\u0648 \u0634\u0631\u0643\u0629 \u0644\u0647\u0627 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 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